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百度Q2财报受医疗监管和广告法影响不算大 下季度就难看了

作者:J9九游会AG广(guang)告(gao)   时间:2018-02-24 浏览次数:982

  今(jin)年(nian)以来,受(shou)一(yi)系列医疗(liao)广告引发(fa)的(de)(de)负面影响,百(bai)度(du)(du)(du)的(de)(de)主营(ying)业务网络(luo)营(ying)销收入持续承(cheng)压,这(zhei)在第二季度(du)(du)(du)的(de)(de)财报(bao)中(zhong)表现还(hai)并(bing)不是特别突出(chu),但(dan)下(xia)一(yi)季度(du)(du)(du)就不好说了。  7月29日,百(bai)度(du)(du)(du)公布(bu)了截至6月30日的(de)(de)2016年(nian)第二季度(du)(du)(du)未经审计的(de)(de)财报(bao)。财报(bao)显示,百(bai)度(du)(du)(du)第二季度(du)(du)(du)总营(ying)收182.64亿元(yuan)人民(min)币(约合(he)27.48亿美元(yuan)),同(tong)比增(zeng)长10.2%;其(qi)中(zhong)移动营(ying)收约占(zhan)季度(du)(du)(du)总营(ying)收的(de)(de)62%,上年(nian)同(tong)期这(zhei)一(yi)比例为50%。  

    归属于百度(du)的净利(li)润24.14亿(yi)元人民币(bi)(约(yue)(yue)合(he)3.632亿(yi)美(mei)元),同比下滑34.1%。不(bu)按照美(mei)国通用(yong)会计(ji)准则(ze)计(ji)量(不(bu)计(ji)入股权奖励开支在(zai)内(nei))的净利(li)润为28.08亿(yi)元人民币(bi)(约(yue)(yue)合(he)4.225亿(yi)美(mei)元)。  

    今(jin)年以来,受一(yi)系列医疗广告引发(fa)的(de)负面影响(xiang)(xiang),百(bai)度(du)的(de)主营业务(wu)网络营销(xiao)收(shou)入(ru)持续(xu)承压,预(yu)计第(di)三季(ji)度(du)影响(xiang)(xiang)会明(ming)显显现(xian),而这在第(di)二季(ji)度(du)的(de)财报(bao)中表现(xian)还(hai)并不是特别突出(chu)。  其一(yi),百(bai)度(du)第(di)二季(ji)度(du)网络营销(xiao)客户(hu)数和平均营收(shou)的(de)增长率均下滑。  

    2016年(nian)(nian)(nian)(nian)(nian)第(di)(di)二季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du),百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)网(wang)(wang)(wang)络(luo)(luo)营(ying)(ying)(ying)(ying)销(xiao)营(ying)(ying)(ying)(ying)收(shou)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)169.39亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)(约(yue)(yue)(yue)(yue)(yue)(yue)合(he)(he)25.49亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)),同(tong)(tong)(tong)比(bi)(bi)(bi)(bi)(bi)(bi)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)了4.4%。  倒(dao)(dao)数(shu)此前(qian)(qian)五个季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)的(de)(de)营(ying)(ying)(ying)(ying)收(shou)分(fen)别为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)149.31亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)、176.10亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)、176.80亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)、162.27亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)、125.19亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan),同(tong)(tong)(tong)比(bi)(bi)(bi)(bi)(bi)(bi)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)率(lv)分(fen)别是19.3%、27.2%、31.7%、37.1%、33.5%。网(wang)(wang)(wang)络(luo)(luo)营(ying)(ying)(ying)(ying)销(xiao)营(ying)(ying)(ying)(ying)收(shou)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)率(lv)显著下(xia)(xia)(xia)滑(hua)。  2016年(nian)(nian)(nian)(nian)(nian)第(di)(di)二季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du),百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)活跃(yue)(yue)网(wang)(wang)(wang)络(luo)(luo)营(ying)(ying)(ying)(ying)销(xiao)客(ke)(ke)户(hu)数(shu)量(liang)约(yue)(yue)(yue)(yue)(yue)(yue)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)59.4万(wan)(wan)家(jia),同(tong)(tong)(tong)比(bi)(bi)(bi)(bi)(bi)(bi)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)0.7%。  倒(dao)(dao)数(shu)此前(qian)(qian)五个季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)的(de)(de)活跃(yue)(yue)网(wang)(wang)(wang)络(luo)(luo)营(ying)(ying)(ying)(ying)销(xiao)客(ke)(ke)户(hu)数(shu)量(liang)分(fen)别是58.7万(wan)(wan)家(jia)、55.5万(wan)(wan)家(jia)、62.3万(wan)(wan)家(jia)、59万(wan)(wan)家(jia)、52.4万(wan)(wan)家(jia),同(tong)(tong)(tong)比(bi)(bi)(bi)(bi)(bi)(bi)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)率(lv)分(fen)别是12.0%、6.1%、20.7%、20.9%、17.5%。网(wang)(wang)(wang)络(luo)(luo)营(ying)(ying)(ying)(ying)销(xiao)客(ke)(ke)户(hu)数(shu)量(liang)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)率(lv)显著下(xia)(xia)(xia)滑(hua)。  而(er)网(wang)(wang)(wang)络(luo)(luo)营(ying)(ying)(ying)(ying)收(shou)的(de)(de)收(shou)入增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)是基于每(mei)家(jia)网(wang)(wang)(wang)络(luo)(luo)营(ying)(ying)(ying)(ying)销(xiao)客(ke)(ke)户(hu)平(ping)均营(ying)(ying)(ying)(ying)收(shou)的(de)(de)提高。2016年(nian)(nian)(nian)(nian)(nian)第(di)(di)二季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du),每(mei)家(jia)在(zai)(zai)(zai)线(xian)营(ying)(ying)(ying)(ying)销(xiao)客(ke)(ke)户(hu)营(ying)(ying)(ying)(ying)收(shou)约(yue)(yue)(yue)(yue)(yue)(yue)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)2.84万(wan)(wan)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)(约(yue)(yue)(yue)(yue)(yue)(yue)合(he)(he)4273美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)),较去(qu)(qu)(qu)(qu)年(nian)(nian)(nian)(nian)(nian)同(tong)(tong)(tong)期(qi)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)3.6%。  倒(dao)(dao)数(shu)此前(qian)(qian)五个季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)的(de)(de)每(mei)家(jia)网(wang)(wang)(wang)络(luo)(luo)营(ying)(ying)(ying)(ying)销(xiao)客(ke)(ke)户(hu)的(de)(de)平(ping)均营(ying)(ying)(ying)(ying)收(shou)分(fen)别是2.54万(wan)(wan)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)、3.1万(wan)(wan)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)、2.83万(wan)(wan)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)、2.74万(wan)(wan)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)、2.38万(wan)(wan)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan),同(tong)(tong)(tong)比(bi)(bi)(bi)(bi)(bi)(bi)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)率(lv)分(fen)别是12.0%、6.1%、20.7%、9.3%、13.2%、13.9%。但(dan)相(xiang)(xiang)比(bi)(bi)(bi)(bi)(bi)(bi)过去(qu)(qu)(qu)(qu),每(mei)家(jia)网(wang)(wang)(wang)络(luo)(luo)营(ying)(ying)(ying)(ying)销(xiao)客(ke)(ke)户(hu)平(ping)均营(ying)(ying)(ying)(ying)收(shou)的(de)(de)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)率(lv)依(yi)然是下(xia)(xia)(xia)滑(hua)的(de)(de)。  其(qi)二,成(cheng)(cheng)(cheng)(cheng)本(ben)(ben)(ben)费(fei)(fei)用持(chi)续增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)加(jia),拖累运(yun)营(ying)(ying)(ying)(ying)利(li)润,其(qi)中(zhong)(zhong)(zhong)爱奇(qi)艺(yi)(yi)内(nei)容(rong)成(cheng)(cheng)(cheng)(cheng)本(ben)(ben)(ben)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)最大(da)(da)。  2016年(nian)(nian)(nian)(nian)(nian)第(di)(di)二季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du),百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)运(yun)营(ying)(ying)(ying)(ying)利(li)润为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)28.66亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)(约(yue)(yue)(yue)(yue)(yue)(yue)合(he)(he)4.313亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)),较去(qu)(qu)(qu)(qu)年(nian)(nian)(nian)(nian)(nian)同(tong)(tong)(tong)期(qi)下(xia)(xia)(xia)滑(hua)17.4%。不(bu)计(ji)(ji)股权补偿支(zhi)出(chu)(chu)(non-GAAP)运(yun)营(ying)(ying)(ying)(ying)利(li)润为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)32.67亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)(约(yue)(yue)(yue)(yue)(yue)(yue)合(he)(he)4.916亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)),较去(qu)(qu)(qu)(qu)年(nian)(nian)(nian)(nian)(nian)同(tong)(tong)(tong)期(qi)下(xia)(xia)(xia)滑(hua)14.6%。  百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)第(di)(di)二季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)运(yun)营(ying)(ying)(ying)(ying)成(cheng)(cheng)(cheng)(cheng)本(ben)(ben)(ben)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)9.928亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)(约(yue)(yue)(yue)(yue)(yue)(yue)合(he)(he)1.494亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)),在(zai)(zai)(zai)总(zong)营(ying)(ying)(ying)(ying)收(shou)中(zhong)(zhong)(zhong)所占比(bi)(bi)(bi)(bi)(bi)(bi)例为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)5.4%,相(xiang)(xiang)比(bi)(bi)(bi)(bi)(bi)(bi)之下(xia)(xia)(xia)去(qu)(qu)(qu)(qu)年(nian)(nian)(nian)(nian)(nian)同(tong)(tong)(tong)期(qi)所占比(bi)(bi)(bi)(bi)(bi)(bi)例为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)5.1%。  其(qi)中(zhong)(zhong)(zhong),成(cheng)(cheng)(cheng)(cheng)本(ben)(ben)(ben)费(fei)(fei)用增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)最大(da)(da)的(de)(de)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)爱奇(qi)艺(yi)(yi),百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)第(di)(di)二季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)内(nei)容(rong)成(cheng)(cheng)(cheng)(cheng)本(ben)(ben)(ben)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)16.99亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)(约(yue)(yue)(yue)(yue)(yue)(yue)合(he)(he)2.556亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)),相(xiang)(xiang)比(bi)(bi)(bi)(bi)(bi)(bi)去(qu)(qu)(qu)(qu)年(nian)(nian)(nian)(nian)(nian)同(tong)(tong)(tong)期(qi)的(de)(de)8.402亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi),同(tong)(tong)(tong)比(bi)(bi)(bi)(bi)(bi)(bi)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)了102.21%。  但(dan)包含交(jiao)易服(fu)务(wu)(wu)(O2O)支(zhi)出(chu)(chu)的(de)(de)销(xiao)售、总(zong)务(wu)(wu)和行政支(zhi)出(chu)(chu)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)率(lv)下(xia)(xia)(xia)降。百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)第(di)(di)二季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)销(xiao)售、总(zong)务(wu)(wu)和行政支(zhi)出(chu)(chu)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)41.94亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)(约(yue)(yue)(yue)(yue)(yue)(yue)合(he)(he)6.331亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)),同(tong)(tong)(tong)比(bi)(bi)(bi)(bi)(bi)(bi)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)7.8%。而(er)倒(dao)(dao)数(shu)前(qian)(qian)四个季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(O2O作为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)核心重点(dian)业务(wu)(wu))的(de)(de)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)率(lv)分(fen)别为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)33.5%、28.5%、11.2%、81.0%。  另(ling)外,流(liu)量(liang)获取成(cheng)(cheng)(cheng)(cheng)本(ben)(ben)(ben)(TAC)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)29.08亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)(约(yue)(yue)(yue)(yue)(yue)(yue)合(he)(he)4.376亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)),在(zai)(zai)(zai)总(zong)营(ying)(ying)(ying)(ying)收(shou)中(zhong)(zhong)(zhong)所占比(bi)(bi)(bi)(bi)(bi)(bi)例为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)15.9%,去(qu)(qu)(qu)(qu)年(nian)(nian)(nian)(nian)(nian)同(tong)(tong)(tong)期(qi)所占比(bi)(bi)(bi)(bi)(bi)(bi)例为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)12.7%;带宽成(cheng)(cheng)(cheng)(cheng)本(ben)(ben)(ben)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)11.52亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)(约(yue)(yue)(yue)(yue)(yue)(yue)合(he)(he)1.733亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)),在(zai)(zai)(zai)总(zong)营(ying)(ying)(ying)(ying)收(shou)中(zhong)(zhong)(zhong)所占比(bi)(bi)(bi)(bi)(bi)(bi)例为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)6.3%,相(xiang)(xiang)比(bi)(bi)(bi)(bi)(bi)(bi)之下(xia)(xia)(xia)去(qu)(qu)(qu)(qu)年(nian)(nian)(nian)(nian)(nian)同(tong)(tong)(tong)期(qi)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)5.4%;折旧(jiu)成(cheng)(cheng)(cheng)(cheng)本(ben)(ben)(ben)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)7.538亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)(约(yue)(yue)(yue)(yue)(yue)(yue)合(he)(he)1.134亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)),在(zai)(zai)(zai)总(zong)营(ying)(ying)(ying)(ying)收(shou)中(zhong)(zhong)(zhong)所占比(bi)(bi)(bi)(bi)(bi)(bi)例为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)4.1%,相(xiang)(xiang)比(bi)(bi)(bi)(bi)(bi)(bi)之下(xia)(xia)(xia)去(qu)(qu)(qu)(qu)年(nian)(nian)(nian)(nian)(nian)同(tong)(tong)(tong)期(qi)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)3.7%。  所得(de)税支(zhi)出(chu)(chu)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)7.927亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)(约(yue)(yue)(yue)(yue)(yue)(yue)合(he)(he)1.193亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)),相(xiang)(xiang)比(bi)(bi)(bi)(bi)(bi)(bi)之下(xia)(xia)(xia)去(qu)(qu)(qu)(qu)年(nian)(nian)(nian)(nian)(nian)同(tong)(tong)(tong)期(qi)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)7.630亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)。百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)第(di)(di)二季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)有效税率(lv)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)24.8%,去(qu)(qu)(qu)(qu)年(nian)(nian)(nian)(nian)(nian)同(tong)(tong)(tong)期(qi)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)19.0%。  其(qi)三(san),百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)广告(gao)业务(wu)(wu)承(cheng)压将在(zai)(zai)(zai)未来(lai)一个季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)明(ming)显显现。  由于此前(qian)(qian)癌症患者魏则西(xi)的(de)(de)死亡(wang)等一系列(lie)事(shi)件导致百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)内(nei)部(bu)整顿,使得(de)医(yi)疗(liao)保(bao)健等广告(gao)收(shou)入下(xia)(xia)(xia)降,以(yi)及部(bu)分(fen)搜索业务(wu)(wu)现被归(gui)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)广告(gao),增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)加(jia)了税收(shou)支(zhi)出(chu)(chu),在(zai)(zai)(zai)接下(xia)(xia)(xia)来(lai)的(de)(de)几个季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du),百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)的(de)(de)营(ying)(ying)(ying)(ying)收(shou)和成(cheng)(cheng)(cheng)(cheng)本(ben)(ben)(ben)支(zhi)出(chu)(chu)将持(chi)续受到(dao)承(cheng)压。  百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)预计(ji)(ji)2016财年(nian)(nian)(nian)(nian)(nian)第(di)(di)三(san)季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)总(zong)营(ying)(ying)(ying)(ying)收(shou)为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)180.40亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)(约(yue)(yue)(yue)(yue)(yue)(yue)合(he)(he)27.14亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan))到(dao)185.80亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)人(ren)(ren)(ren)民(min)(min)(min)(min)(min)币(bi)(bi)(bi)(约(yue)(yue)(yue)(yue)(yue)(yue)合(he)(he)27.96亿(yi)(yi)(yi)(yi)(yi)(yi)(yi)美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)),同(tong)(tong)(tong)比(bi)(bi)(bi)(bi)(bi)(bi)下(xia)(xia)(xia)滑(hua)1.9%到(dao)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)1.1%。  如果不(bu)计(ji)(ji)入去(qu)(qu)(qu)(qu)哪儿业绩的(de)(de)影响(xiang)(2015年(nian)(nian)(nian)(nian)(nian)去(qu)(qu)(qu)(qu)哪儿计(ji)(ji)入百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)财报(bao)(bao),影响(xiang)同(tong)(tong)(tong)比(bi)(bi)(bi)(bi)(bi)(bi)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)率(lv)),这一预期(qi)代(dai)表着(zhe)5.4%到(dao)8.6%的(de)(de)同(tong)(tong)(tong)比(bi)(bi)(bi)(bi)(bi)(bi)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)。  在(zai)(zai)(zai)财报(bao)(bao)公(gong)布(bu)后(hou)的(de)(de)分(fen)析师会(hui)议上(shang)(shang),百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)首席财务(wu)(wu)长(zhang)(zhang)(zhang)李(li)(li)昕晢表示(shi),“中(zhong)(zhong)(zhong)国(guo)更严(yan)格(ge)的(de)(de)网(wang)(wang)(wang)络(luo)(luo)广告(gao)规定将还会(hui)使得(de)好(hao)几季(ji)的(de)(de)营(ying)(ying)(ying)(ying)收(shou)受到(dao)压制(zhi)。”  百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)CEO李(li)(li)彦(yan)宏(hong)也在(zai)(zai)(zai)电话(hua)会(hui)议上(shang)(shang)称(cheng),“百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)广告(gao)营(ying)(ying)(ying)(ying)收(shou)复(fu)苏需要两到(dao)三(san)个季(ji)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du),百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)在(zai)(zai)(zai)搜寻服(fu)务(wu)(wu)以(yi)外的(de)(de)增(zeng)(zeng)(zeng)(zeng)(zeng)(zeng)长(zhang)(zhang)(zhang)大(da)(da)多基于人(ren)(ren)(ren)工智(zhi)能。”  当日(美(mei)(mei)(mei)(mei)(mei)(mei)(mei)国(guo)东部(bu)时间7月28日),百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)股价报(bao)(bao)收(shou)于165.63美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan),上(shang)(shang)涨0.13美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan),涨幅为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)0.08%。在(zai)(zai)(zai)财报(bao)(bao)发布(bu)后(hou)盘(pan)后(hou)交(jiao)易中(zhong)(zhong)(zhong),百(bai)(bai)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)股价下(xia)(xia)(xia)跌0.63美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)至165.00美(mei)(mei)(mei)(mei)(mei)(mei)(mei)元(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan)(yuan),跌幅为(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)(wei)0.38%。


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